Skunkworks Creative Group

There’s been a lot of conversation (and panic) around AI changing search. But for law firms, the reality is a bit more nuanced.

AI is reshaping discovery-based searches like “What does a wrongful dismissal lawyer do?” by answering questions directly, often without users ever clicking through to a website.

But high-intent searches like “personal injury lawyer near me” still behave much like traditional search. People still want to find, compare, and contact real firms.

If you’re trying to make sense of how this all applies to your firm, read our latest blog post and reach out: https://cstu.io/222fb5

Nothing has to be broken for a system to become difficult to manage.

For many law firms, Meta account management quietly turns into a maze of Business Portfolios, permissions, old agency access, and accounts no one fully understands. A clean Meta structure is less about complexity and more about clarity.

Read our blog post to learn more about how you can simplify your setup: https://cstu.io/d2a6f1

Spring is the perfect time to clean up more than just your office, it’s time to clean up your marketing data.

A proper “spring cleaning” isn’t about tracking more metrics. It’s about focusing on what actually matters such as where are your best leads coming from or which channels drive real client inquiries.

From simplifying your Google Analytics 4 reporting to understanding the difference between traffic and meaningful actions, small shifts in how you interpret your data can lead to much smarter decisions. If you’re not confident your reporting is telling the full story, it might be time for a reset.

Read our blog post to learn how to cut through the noise and focus on what really drives results: https://cstu.io/3ea8ef

As a follow-up to her recent interview with National Magazine for the Canadian Bar Association, Brianne has shared additional insights on the role of Google reviews in a law firm’s digital strategy.

She takes a deeper look at how Google reviews can directly influence client decision-making, boost visibility in search results, and provide valuable feedback for continuous improvement.

Read the full post here:

Google Reviews Matter | Skunkworks Creative Group Learn how Google Reviews support your law firm marketing and how to leverage happy clients as brand ambassadors.