WSI Digital Path Marketing

Last week, I attended the Global WSI Convention in Los Cabos, Mexico - and the theme could not have been more fitting:

𝗪𝗮𝘃𝗲𝘀 𝗼𝗳 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻.

Yes, we talked about AI.
Yes, we talked about the future of marketing.
Yes, we talked about how fast business is changing.

But my biggest takeaway?

Innovation is not just about technology.

One of the highlights for me was Angie Carel’s excellent presentation on Claude and how AI can support smarter, more practical work for businesses and agencies.

Another standout was Andrew Davis and his session on the 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗟𝗼𝗼𝗽 - a great reminder that growth is not only about getting new customers, but also about creating moments that keep people coming back, referring, and trusting you more.

I am also incredibly grateful to have received an award at this year’s convention. Recognition is always special, but receiving it in a room full of smart, generous, forward-thinking business owners made it even more meaningful.

I left Los Cabos with new ideas, stronger relationships, and a clear reminder:

The next wave of growth will belong to businesses that stay curious, adapt quickly, use AI wisely, and keep the human side of marketing at the center.

Thank you to the WSI community for an inspiring week.

What do you think will create the biggest wave in marketing over the next year — AI, customer loyalty, strategy, or something else?

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