RideCo On-Demand Transit
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We are building the future of urban transportation using cloud-based optimization and routing systems, smartphones and reputation-based online communities.
03/10/2026
International Women’s Day 2026 ♀️
At RideCo On-Demand Transit, we understand the importance of recognizing the undeniable impact of the women on our team. We see their professional growth every day through the leadership and dedication of the women across our engineering, customer success, go-to-market, and corporate departments. Their impact drives our collective success and moves our industry forward!
To show our appreciation, we partnered with Gifted Waterloo to curate special gifts from female-founded businesses. This year’s set features wellness items from The Scented Market, celebrating the entrepreneurship of women in our local community.
While the gender gap in entrepreneurship still exists, the number of female-founded and -led businesses is rapidly increasing. By supporting these entrepreneurs, we help close that gap for women in both our community and beyond, to lead and excel.
At RideCo On-Demand Transit, we believe that exceptional service is driven by the people behind the wheel. That’s why we host our bi-annual Excellence on Wheels Awards to shine a light on the outstanding operators who go above and beyond to serve their communities every single day.
With so many incredible drivers across our RideCo-powered programs, we know that excellence isn't limited to just a few. They deserve recognition that matches their impact, which is why we are proud to share our inaugural Honorable Mentions:
🏅 Jeremy Jones, Metrolink Tulsa
🏅 Sialavai Tuinei, Regional Transportation Commission of Southern Nevada & Tango Car
🏅 Joseph Boyd, East County Transit Alliance (ECTA) & MV Transportation
🏅 Ricky Moreno, Riverside Transit Agency & Transdev
🏅 Pascal C. of Regional Transportation Authority of Pima County & MTM Transit
Please join us in celebrating these individuals who keep our transit systems moving with such professionalism and heart! 🚐💨
Stay tuned for the Excellence on Wheels winners coming soon!
02/11/2026
Why Driver Retention Is Challenging and How to Fix It
Behind every successful transit service is a team of dedicated drivers serving as the face of the transit agency. But 85% of transit agencies are grappling with worker shortages that directly impact these critical services.
At RideCo On-Demand Transit, we know the daily reality for a driver is a difficult balancing act. Navigating traffic conditions while maintaining excellent customer service under a tight schedule can quickly lead to burnout.
Agencies can change this story by focusing on the people behind the wheel:
1️⃣ Celebrate and Reward Excellence: Using data to recognize top performers reinforces their achievements, fosters loyalty, and makes them feel valued for their contributions.
2️⃣ Invest in Training and Professional Development: Equipping drivers with the knowledge and skills needed to handle the daily challenges of the job increases their confidence in their roles.
3️⃣ Provide Tools to Make Their Jobs Easier: Leveraging dynamic scheduling and routing through RideCo's Solver streamlines operations, reduces decision fatigue, and supports drivers in achieving high on-time performance.
When drivers feel supported, they don't just stay; they help move the entire community forward with pride.
Read the blog to learn how our agency partners improved driver retention in their own operations: ➡️ https://www.rideco.com/post/driver-retention
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57 Erb Street West
Waterloo, ON
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