VonClaro

Your CAC is probably a lie.

Most marketing teams calculate Customer Acquisition Cost by taking ad spend and dividing it by new customers. It looks great on a slide deck, but it’s not the whole truth.

If you aren’t including marketing salaries, agency fees, and content production costs, you aren't seeing the real cost of growth.

Rob T. Case just released a CAC Calculator built for operators who want the real numbers, not the vanity ones.

The best part? There’s no catch.

- No email gate.
- No signup required.
- No 'book a demo' to see your results.

Just a clean tool to help you identify if your revenue system is actually efficient or just burning cash.

Calculators like this are usually hidden behind a lead magnet. This one is just open for you to use.

Run your numbers here: https://www.robtcase.com/tools/cac-calculator/

The channel that gets the credit is rarely the channel that deserves it.

Most analytics platforms default to last-click attribution. It’s simple, but it’s biased. It rewards the "closers": like branded search or retargeting: while ignoring the "creators" that built the awareness and trust in the first place.

If you allocate your budget based on last-click data alone, you’re likely underfunding the top of your funnel. Over time, that hollows out your pipeline.

We built a free tool to help you see the full picture.

Compare four attribution models simultaneously:
✅ Last Click
✅ First Click
✅ Linear
✅ Time Decay

No signup. No email gate. No "booking a demo" to see your own data.

Just a clear view of how revenue credit shifts across your customer journey so you can make better budget decisions.

Try it here: https://www.robtcase.com/tools/marketing-attribution-model/

Most content audits are just giant spreadsheets where data goes to die.

You look at 500 URLs, get overwhelmed, and end up changing a few meta descriptions.

That’s not a strategy. That’s busy work.

We built the Content Audit Framework to fix this. It scores your content across three specific pillars:
- Traffic (Is anyone actually coming?)
- SEO (Is it built for the right keywords?)
- Relevance (Does it actually help your buyer?)

The tool gives you a clear recommendation for every single page: Keep, Kill, or Refresh.

The best part? It’s actually free.
No email gate.
No "Schedule a Demo" button.
Just a tool you can use right now.

Check it out here: https://www.robtcase.com/tools/content-audit-framework/

If an AI search engine can't cite your brand, do you even exist?

The game is changing from ranking on page one to being the cited source in a generated answer. We call it GEO (Generative Engine Optimization).

Most B2B sites are technically sound for Google but confusing for LLMs. They lack the entity clarity and topical authority required to be the "expert" voice.

We built the GEO Readiness Checker to help you bridge that gap.

It scores your site on:
- Entity Clarity
- Topical Authority
- Citation Probability

No email gate. No lead magnet fluff. Just a tool for operators who need to know where they stand.

Run your check here: https://www.robtcase.com/tools/geo-readiness-checker/