Electra Sign

Good signage is often about the details people never notice.

With ProActive Massage Therapy’s LED-lit channel letter signage on St. Anne’s Road, one of the goals was maintaining the personality of the logo while improving readability for real-world viewing conditions.

For illuminated letters, certain strokes and spacing sometimes need refinement so the lighting stays balanced and the name remains clear from multiple angles and distances. The final result feels clean, modern, and approachable, which fits ProActive’s atmosphere perfectly.

Their clinic focuses on creating a supportive space where clients feel heard and comfortable, and it was great seeing that thoughtful branding carry through to the finished exterior signage.

Fabricated and installed by Electra Sign Ltd.

See more of our projects:
https://electrasign.com/news

Some projects are about restraint.

Executive Suites by Roseman offers something different in Winnipeg, longer-term stays that feel more like home than a hotel. When it came to signage at 243 Queen St., the goal was to reflect that same tone.

We went with LED push-thru letters: crisp illumination, clean lines, and a more refined presence at night without overpowering the building. It’s a great example of how smaller signage can still deliver a premium look.

Not every sign needs illumination to stand out.

This project for River Park Dental Centre at 1500 Dakota St #2 focused on getting the details right, crisp edges, consistent depth, and a smooth finish across every letter. It’s a quieter look that still reflects the professionalism and care their team is known for.