Probe Research

Probe Research

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Full service public opinion and market research firm.

07/01/2025

🇨🇦 Happy Canada Day! 🇨🇦

As a proudly Canadian company, we know and understand why more people are celebrating our country today. From recent surveys, we know that:

- Six in 10 Manitobans (60%) are prouder to be Canadian today than they did at this time last year

- More than one-half of Manitobans (57%) plan to make more effort to celebrate Canada Day this year.

No matter how you mark the holiday or feel about your country, wishing everyone safe and happy holiday.

06/21/2025

Wishing everyone a meaningful National Indigenous Peoples Day. 🧡

At Probe Research, we are proud to support Indigenous governments and organizations in better understanding the needs and priorities of their Peoples. We're proud to support pro bono the Canadian Reconciliation Barometer - an ongoing measure of our progress led by researchers out of the University of Manitoba.

In all our work, we are committed to seeking and advancing both Truth and Reconciliation.

06/06/2025

We are thrilled to award this year's Probe for the Better grant to Clan Mothers Turtle Lodge!

We were awed by the incredible story of how this Indigenous, women-led organization is building a Healing Village and Knowledge Centre near Winnipeg. As the first residents prepare to arrive, our support will help Clan Mothers begin documenting and understanding the lived experiences of the first eight Indigenous women who will be part of this groundbreaking, land-based model of care.

This research will lay the foundation for an Indigenous-led evaluation framework—one that centers women’s voices and honors their healing journeys. By gathering early insights, Clan Mothers will be able to refine programming, shape staff development, and ultimately strengthen their model of culturally grounded healing and housing.

To learn more about Clan Mothers Healing Village and Knowledge Centre, visit their website: https://clanmothers.ca/

06/01/2025

🏳️‍🌈 Happy Pride! Probe Research is proud to support the 2SLGBTQIA+ community here in Manitoba and across Canada. 🇨🇦

We know that nearly one-third of Manitobans - more than 270,000 people - either identify as q***r, or love someone in their family or close friend circle who does.

From deep-dive surveys for the Rainbow Resource Centre to exploring public issues through a 2SLGBTQIA+ lens, we see you, we hear you, and we support the fight for greater acceptance and equality for all sexual orientations and gender identities. ❤️

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Address


603-191 Lombard Avenue
Winnipeg, MB
R3B0X1