Gromova Photo

One thing I noticed after visiting Art Basel and VOLTA this week:

The works I remembered most weren’t always the loudest ones. In fact, one of my favourite discoveries wasn’t even inside a fair.

I walked past an installation outside Art Basel on the first day without noticing it at all. Only when I slowed down and came back the next day did I really see it.

And somehow that became the theme of my whole visit.

As a photographer, I spend a lot of time thinking about attention. We live in a world where everything is competing to be seen. Yet the works that stay with me are often the ones that don’t demand attention. They invite it ✨

What I enjoyed about VOLTA was exactly this feeling of discovery.

The opportunity to spend time with artists, textures, materials and ideas that reveal themselves gradually.

These are a few works that made me stop, look closer and stay a little longer. Not because they were the most spectacular. But because they made me feel something ✨

Thank you and .zurich for the invitation and the opportunity to experience these inspiring artists and galleries.

Which work speaks to you most? ✨