Sportmkt

World Cup generates US$160 billion in betting turnover Sportradar study also reveals no evidence of match manipulation.

Barcelona dominate soccer’s sponsorship game Forbes annual list names Dallas Cowboys as sport’s most profitable team.

Quite interesting article about sponsorship and fans engagement in the US Open

The Organisation Of A First-Class Sporting Event: Branding In this 2 part series we investigate what it takes to build and deliver a world class sporting event, focusing on one of the biggest global events, the US Tennis Open.

FA claims international soccer first with virtual advertising trial Coverage of England’s friendly against Costa Rica featured different ads in targeted territories.