Iconia Group

For Watches & Wonders, Iconia Group conceived the Hautlence booth as a compact yet distinctive 40 sqm space designed to stand out within the « Carré des Horlogers ». Rooted in a contemporary design approach, the project blends modern, architectural furniture with a curated selection of wall artworks chosen in collaboration with Berlin-based curator and gallerist René Schmidt.
Echoing Hautlence’s DNA - Architectural Design & Unconventional Watchmaking - the environment plays with structure, composition and rhythm, creating a dialogue between horological innovation and artistic expression.

A dominant green palette, inspired by the latest novelties, shapes a vibrant space identity. This bold chromatic choice reinforces the brand’s presence and allows the stand to “pop up” among surrounding maisons.

Designed to evoke a “feel good / feel at home” atmosphere, the booth balances sophistication with comfort, inviting visitors into an intimate yet striking setting where design, art and watchmaking converge.

Caption?

This quote from the Swiss Deluxe Hotels magazine captures the essence of what drives us at Iconia.

Every project is more than a design — it’s a story rooted in legacy, crafted with purpose.