Behavior SMART

Meet Mary, the Couldn’t-Care-Less-er.
For her, “responsible travel” isn’t even part of the plan - unless it’s so effortless that she does not have to think about it.
Yet, designing for Mary means designing for everyone.

🥁That’s exactly the type of insights our new program, Inside the Traveler’s Mind, will offer, developed with TourismWorks. We will discuss what matters and what does not matter to the different traveler types, and where you should probably act:
🧭 4 sessions · Jan 21 – Feb 25
🎟️ Early Bird until Dec 15
🗣️ Only 25 seats
🎓 Facilitators: Milena S. Nikolova, PhD & Simon Jones

👇 Registration link in the comments below!

We keep hearing the same questions from tourism businesses.
When it comes to applying behavioral science, most travel businesses ask the same few questions, which are the most reasonable.

Here are some we get all the time at BehaviorSMART:
👉 “How can we make our sustainability efforts work when travelers are not willing to change their behavior?”
👉 “What's the first behavioral tweak that brings visible results?”
👉 “How do we know if our staff and guests are truly responding to our actions?”
👉 “How do we make responsible practices stick, not fade after the initial success?”
👉 “Where do we even start?”

If any of these sound familiar, you are not alone! We keep hearing them and have built our products to serve as practical, measurable answers.

💡 In the next post, we will unpack one of them, and show the behavior-smart way to solve it.

🛎️ In hospitality, small shifts in how choices are presented can lead to significant impact gains.
🔎 A 2024 study on digital nudging in tourism shows how interface design cues (defaults, labeling, progress indicators) influence responsible tourist behavior.

Behavioral science (especially in tourism) informs these powerful levers:
💭 Default settings - make the sustainable option the norm
💭 Social norms messaging - e.g., “most guests enjoy our tap water"
💭 Micro-commitments / pledges at arrival or check-in
💭 Feedback loops showing impact (water, energy saved)
💭 Framing loss vs gain (turned skipped room cleaning into a benefit rather than a sacrifice)

These levers are low-cost, fast to test, and many have shown measurable uplift in tourism or hospitality contexts.

👉Source link in comments below