Saithia

At first, the varsity jacket, also known as the letterman or teddy jacket, was worn by athletes on North American school sports teams.

The name varsity comes from the abbreviation of the word university.

The story of the varsity jacket starts with the Harvard baseball team, which, in 1865, began awarding its members with a sweater featuring the letter H to distinguish its players from other students.

In the 1930s, the varsity jacket began to take on its modern form, typically featuring a boiled wool body, leather sleeves, snap buttons, and letter patches, denoting a school team.

The jackets embodied a sense of achievement for school athletes who earned the right to wear them.

Throughout the 50s and 60s, varsity jackets became a symbol of American youth culture as they began appearing in movies and TV shows featuring school sports teams.

By the 80s, they had become a fashion statement worn by all ages and backgrounds, regardless of athletic achievements.

Michael Jackson was a true protagonist of this new trend when he wore a varsity jacket in his music video for Thriller.

Today, the wearer picks his team. Whether it is a sports team or a luxury brand, varsity jackets are now widely available in all styles and colours, featuring custom designs and patches.

Is there another fashion trend you want to learn about? Ask saithia on the comments below.
 
       

Saithia collaborated with EYTYS on their upcoming AW23 collection.
 
We advised on the collection structure, product assortment, and pricing architecture. 
 
This collection will be available in stores this fall.
 
EYTYS is a Stockholm-based fashion house founded in 2013 by Max Schiller and Jonathan Hirschfeld with a mission to highlight and connect the creative community. 
 
The brand started out by breaking boundaries in unisex footwear design with a philosophy of clashing contrasts and proportions, a vision that has progressed to ready-to-wear.
 
The main inspirations for the AW23 collection were the 1978 movie Rockers, which was about Jamaican music, and the recent book detailing its making.