AMBAS

Luxury doesn’t have just one look.
For this boutique private tours agency in St. Moritz, we wanted to move away from the traditional codes of luxury.
The identity we created balances exclusivity with warmth, local expertise with an international outlook, and professionalism with a fresh, active spirit.
A brand built around a simple idea: luxury is personal.

Throughout this month, we’ll be sharing the branding work we developed for We Private Tours St. Moritz.

Our Branding packs include more than just a logo, they also come with a comprehensive Brand Book📓
A Brand Book is an invaluable tool that helps you create and maintain a consistent brand identity. It outlines the brand's mission, values, tone, logo, fonts and colors, as well as guidelines for how to use them.
With a Brand Book, you can ensure that your brand is communicated clearly, consistently, and cohesively.