DEMI

The next chapter of Demi. ✨

If we’ve been a little quiet lately, it’s because we’ve been building. We have officially moved our daily operations to a beautiful, larger workspace in the Zürich region to keep up with your incredible support! 🇨🇭

But the work doesn’t stop at the new HQ. I’ll be heading on location soon to finalize our upcoming collection and shoot the new campaign. Taking the time to perfect these new designs, fabrics, and fits is everything to me right now.

Swipe for a sneak peek of the gold embroidery and textures we’ve been obsessing over. They are an absolute dream in person. 🤍

Make sure to follow along on Stories—I’ll be sharing behind-the-scenes moments from the journey soon!

NewCollection

Refining the vision. 🕊️✨

As we head into the Easter break, Demi is stepping into a new chapter. We are shifting our coordinates and updating our foundation to make room for everything coming next. 🤍
The heart of the brand remains in the city, but our horizon is expanding. 🏙️

New updates arriving Tuesday! Wishing you all a peaceful and inspired long weekend.

Made by hand, for the new season. 👐🤍

There is something incredibly special about feeling the craftsmanship in a piece. We designed our White Scarf with a luxurious wool and silk blend so it drapes beautifully and feels light as air in your hands.

Completely handmade and ready to be your go-to accessory this spring.

Discover the details at the link in our bio.

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Finally giving these the moment they deserve. 💚

These have been part of our collection since the beginning, but we realized we’ve never properly introduced them here on the feed.

Meet the Deep Green Velvet Jeans.

This isn’t just velvet—it’s a unique velvet-denim texture. That means you get the rich, soft feel of velvet, but with the structure and fit of your favorite pair of jeans. It’s the perfect balance for these cold Zurich days when you want to look polished but stay warm.

The deep green shade acts like a neutral—pair it with cream, black, or even navy for an effortless winter look.

Sometimes the best pieces are the ones that have been there all along. ✨

Shop the look via the link in our bio.

We’re using this Sunday to take a deep breath and set our intentions for the week ahead. 💭

Behind the scenes, we are putting the final touches on our upcoming “In-Between” capsule collection. Think of it as the perfect bridge between seasons—a small, exclusive selection designed to carry you effortlessly from late Winter into early Spring.

We are curious to know: What is the one piece currently missing from your wardrobe?

The perfect transitional jacket? 🧥

A dress that works for both work and leisure? 👗

Or something completely different?

Tell us in the comments below! 👇
. . ComingSoon SundayVibes

Hands down, one of my favorite handmade designs we’ve ever done. There is something so classic about black and white tulips—they go with absolutely everything. Wrapping up in this feels like a warm hug on a cold Zürich day. ☁️

Current status: Caffeinated and cozy. ☕️

Braving the city chill in the Birdy Coat. ❄️☃️ The only thing getting us through this week is good coffee and warm layers.

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