Ulevus

When you think of African-centered design, what comes to mind?

Humans, familiar patterns and shapes, old African artifacts, and earth-tone structure and interior design?

Going beyond human-centered design to explore African-centered design as an inclusive and solution-driven concept within the global space.

Join us for a conversation with a diverse panel of designers with specialized areas of expertise who are ready to share effective techniques in applying Human-Centered Design within the African context and the diverse lived experiences of Africans around the world.

Bine MOUKOURI Moukuri is a creative entrepreneur based in Cameroon, founder of JUJUMAKE. He develops visual worlds and campaigns that connect culture, technology, and storytelling.

Taurai Valerie Mtake is an award-winning Zimbabwean designer and visual communicator, currently based in Sweden. Specializing in typography and identity design.

Yaw Ofosu-Asare, PhD is a Ghanaian designer, researcher, author, and educator based in Australia, recognized for his pioneering work in decolonial design and African futures.

Tacai Dryden is a Mental Health Designer, mindfulness teacher, and multidisciplinary creative based in the United States, where he develops innovative approaches that place human connection, emotion, and awareness at the center of experiences.

Beyond Human-Centered Design: Rethinking African-Centered Design through Lived Experience

Don’t miss this thoughtful exchange.

🗓 Date: Thursday, May 7th, 2026
⏰ Time: 4 pm West African Time
📍 Location: Live on Google Meet

🎟️ Register here: https://luma.com/wbwvyycj
🔗 Register now: https://luma.com/wbwvyycj

Brand is an operating system.

Over the years, I have noticed a recurring pattern.

Many people still think of branding as visuals — a logo, some colors, something that “looks good.”

Brand is how a business works and grow.
It’s the system behind every decision, every interaction, every experience.

And design?
Design is how that system becomes visible.

This is the mindset we bring into every project we take on at ULEVUS.

Before we design anything, we always ask:
•⁠ ⁠Where is this business today?
•⁠ ⁠Who are they really trying to reach?
•⁠ ⁠What space do they occupy in the market?
•⁠ ⁠And more importantly, where are they trying to go?

Because if we don’t answer those questions first, then design becomes guesswork.

We spoke to the founder of a water brand whose goal was simply to capture 1% of the market.
On the surface, it sounded like a design project.

But it wasn’t.

It was a strategy problem.

We had to understand their audience, their competition, and where they could truly stand out.
Only after that did design come in, not as decoration, but as a way to express that clarity and core business goal.

That experience, like many others, keeps reinforcing something I strongly believe:

Brand is not just what people see.
It’s what guides how a business operates.

And design, when done right, becomes a powerful tool, not just to make things look good, but to make businesses clearer, stronger, and more competitive.

So if you’re thinking about branding, I’d encourage you to think beyond visuals.

Because the real value is not in what your brand looks like.

It’s in how well it works.

We’re excited to welcome Vitgo to the ULEVUS client roster.

Over the past months, the team at Vitgo has been building user-friendly technological solutions designed to simplify everyday life. As a super app, Vitgo is redefining convenience, accessibility, and innovation across multiple touch points.

Our partnership is focused on helping Vitgo fully express the strength of their vision through thoughtful brand strategy and digital experiences.