FxLab

We are witnessing a time of change: women are breaking the glass ceilings of society, and younger generations are refusing to play by the old rules. Global digital innovation agency F(x)Lab will continue collaborating with the House of KARL LAGERFELD to renew more digital assets. Inheriting Mr. Lagerfeld’s phenomenal passion, curiosity and creativity, we are transforming KARL LAGERFELD into the armor they could wear to make the changes. The legend lives on and Karlism is its name.

Powered by F(x)Lab’s technology, users can cruise freely in the WeChat Mini Program. Here they enjoy the details of clothing, comprehend the concept of the collection, and order products and services that reflect their individuality. This nuanced brand vibe shapes the lifestyle of the audience, as Mr. Lagerfeld said: “I design like I breathe. You don’t ask to breathe. It just happens.”

In March 2022, the new version of the KARL LAGERFELD WeChat Mini Program designed and developed by F(x)Lab was officially launched. KARL LAGERFELD and F(x)Lab co-produced this charismatic digital asset in 60 workdays. Our modern design presents a casual expression of Parisian Chic and continues to write the legend created by Karl Lagerfeld, the “Kaiser” of fashion.

The growing luxury purchasing power of millennials and Gen Z, as well as the COVID-19 pandemic, prompted Zegna to accelerate its digital transformation. The brand focuses on the Asian market and explores the WeChat ecosystem whose monthly active users exceed 1.26 billion. In this regard, Zegna appointed global digital innovation agency F(x)Lab to reshape the Zegna WeChat Mini Program.