The Silk Initiative

Consumerism and entertainment merge.
Chinese consumers seek higher quality experiences.
Tencent bets big that China’s shopping malls can be fashionable again.
“New Retail” seen as the future where lines between online and high-street browsing blur.

Can Tencent revive China’s shopping malls? Tencent is seeking more avenues for its 980 million WeChat users to shop and spend.

We've launched our NEW website!
Let us know what you think.

TSI is committed to our client's success.
Commitment requires constant evolution on our part to be the best insight-led team of food and beverage brand consultants you can find.

On our new website we highlight our new exclusive process and solutions to support brand development in China. We also introduce new team members to you in our US and China offices and highlight many new case studies that have provided real China impact.

TSI: Your Brand Bridge To 1.4 Billion Chinese Consumers An insights-driven brand consultancy giving food & beverage brands the strategic direction they need to understand and prosper in the Chinese market.

Adapting your Western brands for China.

Not overlooking China's lower tier cities.

This awareness is becoming common place.

But are you looking into Japan's massive influence enough?

Japan convenience store chains finding new growth in China's heartland- Nikkei Asian Review CHONGQING/TOKYO -- Japanese convenience store operators who set up shop in China's coastal cities are broadening their inland footprints in a bid to c