PLTFRM

People are bored. Bored of uninspired menu in average restaurants and bored of bunch of footwear brands that look the same. The human brain is complex yet designed to forget, so make three things to discover a hidden edge for your brand:

1. attracts buyer's attention
2. gets in buyer's brain quicker
3. makes them remember you

Uniqueness limits competition. Excellent branding equals effective communication plus good relationship, dare to communicate with distinctive message which travels quicker, then facilitate with good service, you can win over any buyer.

One vision. One logo. If brands put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money. Wherever we travel in the world, some big brands' identities are still instantly recognisable whilst sending out the message of acceptable. Because they do not wade into foreign territory without thinking about impact of local culture on them. Localisation is the process of adapting a product or content to a specific locale. The goal is to provide a product with the look and feel of having been created for the target market to eliminate or minimise local sensitivities.

Love is in the air, PLTFRM wish you a happy Chinese Valentine’s Day 🎋💕

七夕

One thing about frame of branding: people treat brands as they treat people - we expect certain actions and communications out of people we know. It's odd that a property lawyer gives you decorating lecture if you in his/her office to sign an estate contract. Although, choosing a competitive frame of reference can reduce the number of brands competing for attention, as well as support your brand positioning. See what they do? Apple Watch calls itself a watch instead of fitness device, and Coca-cola positions itself as a pop icon instead of soda. Wondering if SpaceX produces ice-creams, would it taste like a metal? 🤔