Trajectry

𝗪𝗲’𝗿𝗲 𝗽𝗹𝗲𝗮𝘀𝗲𝗱 𝘁𝗼 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲 𝘁𝗵𝗮𝘁 TRAJECTRY 𝗶𝘀 𝗻𝗼𝘄 𝗮 𝗺𝗲𝗺𝗯𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 British Chamber of Commerce in China (BritCham China)

As we continue to support international and local companies navigating 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮, joining a business community like the British Chamber allows us to stay connected with a wide network of peers, ideas, and perspectives.

The Chamber brings together organizations with deep, long-term engagement in the Chinese market — a context where experience, dialogue and trusted relationships make a real difference. For TRAJECTRY, it’s a space to exchange, to listen, and to contribute where it’s relevant.

We’re pleased to take part and look forward to the conversations ahead.

𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗥𝗲𝘁𝗮𝗶𝗹 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮

In recent years, China’s retail landscape has flourished with diverse and innovative developments. Last month, TRAJECTRY was invited to an event curated to inspire 𝗖-𝗹𝗲𝘃𝗲𝗹 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 to rethink their strategies in this evolving market. The event brought together leading retail experts from organizations such as IKEA, the LEGO Group, Bvlgari, adidas, CBRE, PwC, Zara, Florentia Village (佛罗伦萨小镇) – Luxury Designer Outlets / RDM Asia, and more.

Our CEO, Patrice Nordey shared insights on retail transformation, addressing how 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, 𝗚𝗲𝗻-𝗭, and 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 are reshaping the market and influencing strategies for growth and engagement.

𝗔𝘁 𝗧𝗥𝗔𝗝𝗘𝗖𝗧𝗥𝗬, 𝘄𝗲 𝗼𝗳𝗳𝗲𝗿 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘁𝗼 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗵𝗲𝘀𝗲 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀:

• 𝗥𝗲𝘁𝗮𝗶𝗹 𝗦𝗮𝗳𝗮𝗿𝗶: Immersive market experiences with local consumers, industry leaders, and omnichannel innovations.
• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Break free from traditional business data to uncover the roots and driving forces behind the shifting market landscape.
• 𝗧𝗲𝗰𝗵 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Take the private domain as the core and combine it with the WeChat ecosystem to create an omnichannel solution covering the entire life cycle of consumers.

Discover how we can support your transformation journey: https://lnkd.in/gHX25Uaq

🌏 The world’s first national import-themed expo, hashtag #𝗖𝗜𝗜𝗘, has just concluded its 𝘀𝗲𝘃𝗲𝗻𝘁𝗵 year. A great showcase platform for international brands to better connect and resonate with the Chinese market.

As part of the CIIE, we are proud that Trajectry joined the discussion with China’s leading AI companies—such as 𝗶𝗙𝗟𝗬𝗧𝗘𝗞, 𝗔𝗥𝗧𝗲𝗰𝗵, 𝗮𝗻𝗱 𝗞𝗶𝘃𝗶𝘀𝗲𝗻𝘀𝗲 —to explore the intersection of traditional craftsmanship and artificial intelligence.

JINGJING SHEN, Head of our Consulting practice, shared the company views about how AI supports luxury and fashion industries in China from product to content creation, as well as regarding retail efficiency.

Over the past few months, we have focused on 𝘀𝗰𝗼𝘂𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗔𝗜 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 across a wide range of operations, including content creation, e-commerce, in-store experiences, clienteling, VIP services, KOS management, and CRM.

At Trajectry, AI technologies have also transformed our own consulting processes, proving highly effective at sifting through vast amounts of data to 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝗲𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗽𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 with greater speed and accuracy.

Curious about integrating AI and innovation into your business strategy to drive growth in the Chinese market? Connect with us to embark on a new growth journey: https://lnkd.in/g5GXk7_S.

, #𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 #𝗔𝗿𝘁𝗶𝘀𝗮𝗻𝗮𝘁 #𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗲𝗹𝗹𝗲 #𝗖𝗜𝗜𝗘 #𝗧𝗿𝗮𝗷𝗲𝗰𝘁𝗿𝘆