INTERPROCOM

Last night was a night where everyone was crazy about Ca'del Bosco. We held a successful MasterClass of at the Bulgari Hotel in Beijing yesterday. Among the invited guests were loyal fans of Ca'del Bosco, chefs from Michelin restaurants, fashion bloggers, and magazine editors. At the cocktail party after the MasterClass, everyone was immersed in Ca'del Bosco's world and couldn't help themselves. This is exactly what we want to see, people are addicted to Ca'del Bosco and proud of because Interprocom is the only importer that represents Ca'del Bosco in !

A week full of events and Wine Dinners, while in Italy everyone is busy with the harvest in China we are committed to promoting the best Italian wine brand throughout the territory.

Interprocom wines kicks off summer promotion with outdoor event at China Central Place

Whether you were new to wine or an old hand, a visit to Interprocom’s booth at China Central Place’s four-day consumer fair in Beijing’s central business district was sure to delight. Not only was there chilled wine to suit everyone’s palate but also flowers and a lovely, cushioned summer chair for visitors to relax in and take selfies of themselves as they enjoyed their refreshing beverage on the sun-drenched summer day.

“When we made the selection of wines, we understood that this is a consumer fair. There are not going to be professional distributors or clients that know a lot about wine, so we prepared a selection of 12 wines of different ranges that could fit different tastes,” explained Anastasia Poshinova, head of Interprocom’s marketing team.

“Some wines we prepared for seasoned wine lovers,” she said. “Then we have sort of an entry-level wines that would fit a consumer that maybe just drinks wine from time to time, but maybe is not familiar with them.”

The strategy paid off, as the booth received a steady flow of visitors over the four days, even right up to before closure due to inclement weather on the day the skies opened with pouring rain.

“We got a lot of feedback from different types of customers. Some of them had even seen our wine before and had bought our wine before,” said Vicky Hu, director of public relations and communications.

“They didn’t know we were here, but they recognized our wine by the bottle and came over to buy some.”

However, seasoned wine lovers were not the only people to buy wine at the booth. Many visitors took home a bottle of red or white wine after sampling and learning about them at the booth.

According to Poshinova, roughly 70 percent of the buyers were new to Italian wine, with the remainder being returning customers.

“The profile is quite fitting our consumer profile as well,” she said. “We thought this (the fair) would be a good first opportunity for us this year to start this kind of consumer education, let’s say ­ an introduction to Italian wines and wine in general.”

Among the top sellers at the fair were Costamolino and No Name, both of which were hailed as well suited for the summer heat by their respective buyers.

One buyer, a Chinese woman who visited the booth on Saturday and gave her name as Vera, purchased a bottle of Costamolino not to drink but to cook her Sunday dinner with!

Describing herself as a casual wine drinker who mostly drinks Australian red wine, Vera said she could not pass up the opportunity to purchase a bottle of Costamolino.

“I want to cook seafood at home,” she explained. “This might suit the dish better.”

Another visitor to the booth, a man who asked to be called Mr. Wu, said he found the wine “suitable for the current environment.”

“It’s pretty good,” he said after sampling both red and white wine. “I drank two types. They are both comparatively refreshing and suitable for the current environment. I like the white, the Costamolino.”

Having seen some 70 people and sold some 50 bottles of wine, the Interprocom team is satisfied with its first outdoor summer promotion and promises that much more is in store for Italian wine lovers. An exclusive wine tasting event is planned for this month, so stay tuned to the company’s platforms to hear more.
Article written by CAH