The Ideas Factory

Many B2B industrial companies in Latin America are entering 2026 unprepared for the structural changes that will determine who wins contracts.

Geopolitics, AI-powered procurement, ESG requirements, talent shortages and margin pressure are no longer trends. They are critical strategic challenges.

Jes Schroeder, CEO of The Ideas Factory, explains why operational resilience is now a business asset and a key factor for long-term success.

TIF Panorama 2026 is a strategic intelligence report that helps industry leaders:
• Protect margins and capture value beyond cost competition
• Use AI insights to increase visibility and consideration by buyers
• Build predictable growth despite uncertainty
• Align brand, communication, and strategy with market reality

It also includes a diagnostic tool to assess your organisation and guide strategic planning for 2026.
Read TIF Panorama 2026: https://tifagency.com/panorama/tif-panorama-2026-the-industrial-b2b-playbook-for-competing-in-volatile-markets/

Book a 30-minute strategy session to discuss how these trends impact your business: https://calendly.com/jes-theideasfactory



Cadavid

The future of marketing means moving from outdated, harmful practices to meaningful, ethical strategies. This is not just another trend and washy tactic; it’s the foundation of resilient brands that care about people, planet, and purpose.

Are you ready to lead the change?

At The Ideas Factory we consider ourselves creative forces for good, we believe that strategy and creativity are the starting point into solving crucial challenges for the resilient growth of every organisation. We also believe in an approach to marketing from the point of view of creating and adding value to people's life, we see organisations as forces for good.

The ideas factory