Appska

📈 Q1 2026 Digital Market Index – fresh data on mobile apps, digital ads, and the web.

We’ve reviewed Sensor Tower‘s latest quarterly report. Here are the key numbers and insights.

💙 In-app purchase (IAP) revenue: $43.5 billion (+9.3% YoY)

💙 Google Play IAP growth in Q1 (+14% YoY) was twice as fast as iOS (+7%)

💙 Total app downloads: 37.5 billion (-0.8% YoY)

💙 Game downloads dropped 12% YoY – the lowest Q1 figure since 2019

💙 Main download drivers: AI assistants (+60% YoY) and short drama apps (+138%). Finance (+4%) and travel & tourism (+6%) also showed modest but positive growth.

💙 ChatGPT still leads with two‑thirds of global AI assistant revenue, but its +4% QoQ growth lags behind Grok (+103%), Claude (+235%), and Gemini (+119%)

📄 The full report (50+ pages) breaks down metrics by top markets and app categories^
https://sensortower.com/report/q1-2026-digital-market-index/download

appska.com

📱 Let's talk about one of the most important tools for mobile marketers and A*O specialists: Custom Product Pages.

Customizing your app store pages helps bridge the gap between your ad creative and what users actually see when they land on your product page.

In our blog, we break down how CPPs:

🟣 Lower your advertising costs
🟣 Boost conversion rates (installs and in-app actions)
🟣 Help bring lost users back

💬 The article is live on the website:
https://appska.com/blog/custom-product-pages/

appska.com

Appska has been named the Best Agency of the Year in the "Performance Marketing" nomination within the "Perspective" category! 🚀

At Award, the expert council evaluates participants using a comprehensive methodology: the scale and complexity of projects delivered, the depth and quality of case studies, positions in professional rankings, and the agency's contribution to the development of the industry.

💜 Huge thanks to our team for their outstanding work. To our clients — for your trust and bold goals. To the organizers and jury — for this high recognition.


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