Design Büro Belgrade

Sneak peek of our new redesign of the Vinarium brand. Vinarium is a wine brand from the historical area of ​​Banoštor, famous for its vineyards and rich heritage. We'll share everything about this project on our social media and website 🔸soon🔸so stay tuned!

Bringing back the cool into the Jelen cool

Changing the visual identity but maintaining the same visual impact is what we intended for the whole new Jelen Cool.

Cool glasom i stasom!

Naša inicijalna ideja je bila da redizajniramo vizuelni identitet, ali tako što bismo sačuvali isti vizuelni efekat kojim odiše novi Jelen Cool.

JELEN PIVO

Stripping the brand to its essence!

What makes one brand the brand?

It's the visual and emotional connection with the consumer. What we feel when we use it, and at the end, what we remember when we think of it. Every brand has its unique code. Starting from the logo itself, color code, combination of brand assets, used in such way that only that brand has.

That was the foundation from which we embarked on to redesigning the visual identity. We decided to strip the brand to its essence, to eliminate all those irrelevant and secondary elements that burdened it, making the way for a firmer and stronger connection with the consumers.

Oslobađanje suštine!

Šta jedan brend čini brendom?

Vizuelna i emocionalna konekcija sa konzumerima. Sve ono što osetimo kad konzumiramo i na kraju, sve ono čega se setimo kada pomislimo na određeni brend. Svaki brend poseduje svoj jedinstveni kod, počevši sa logotipom, kolornim kodom i kombinacijom svih brend aseta, koji su autentični samo za taj brend.

To je bila polazna tačka sa koje smo se otisnuli u process redizajna vizuelnog identiteta Jelen Piva. Nastojali smo da istaknemo suštinu brenda eliminisanjem svih suvišnih i sekundarnih elemenata koji su je opterećivali, utiskujući put za snažniju i relevantniju konekciju sa potrošačima.

JELEN PIVO

The label design close-up

The Braille Alphabet on the bottle