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Organise an experiential stunt

For companies targeting consumers, there’s no better way to raise brand awareness than getting out on the street and engaging with potential customers.

Experiential campaigns can work for both B2B and B2C companies too.

From a pop-up on the street to hiring performance artists, organising a flash mob to engaging people with VR headsets, the only limit is your imagination. And if you’re not sure where to start, why not check out these 23 examples.

Tap into the power of video

Video marketing has continued to rise in popularity, with Facebook Live video now reportedly at 8 billion daily views, outstripping even YouTube’s massive 5 billion views per day.

With stats like that, the chances are your target audience is at least occasionally watching videos online, and with social networks competing for video views, they’re giving more prominence to video as a format on their platforms.

This means if you can great video content for your brand, there’s a good chance that a) you’ll have an audience that wants to watch it and b) the social networks will be happier to show it to their users.

Understand there are no entitlements

Don’t underestimate this one: You will work hard for all your achievements.

Being a small business owner is one of the hardest jobs around. In a recent survey, 40 percent of small business owners said they don’t take vacations and have their money tied up in their business.

Being a business founder can be very lonely and there are not enough hours in the day to accomplish everything.

From big successes to large letdowns, if you’re not fueled by passion at every step of the way, your job becomes that much harder. Remember why you started your business and let your passion drive you continuously.