WHY Marketing Solutions

Embrace the New. Nurture the Old. 🌾

Fashion campaign Fall/Winter 22/23 for US Polo Assn Region - Serbia, Bosnia, Croatia, Montenegro. ⚡️

Big shoutout to the amazing crew!

Executive producer: WMS
Art Director: Katarina Šijačić/WMS
Photographer: Rale Radović
Photographic Assistant: Bojana Ugrešić
Models: Bojana Banjac, Stefan Knežević
Stylist: Lara Bunčić
Make up: Gordana Sladić

Jean-Luc Godard, giant of the French New Wave, died at the age of 91.

Nouvelle Vague was explosion of vibrant, innovative, and highly self-conscious films from France in the late 1950s and early 1960s that changed the game. The movement aimed to give directors full creative control over their work, allowing them to avoid too much narrative in favor of improvisational, existential storytelling. 💭

Godard was among the world's most acclaimed directors and a key figure in Nouvelle Vague. Within his movies there was a very specific philosophy, visible throughout every frame. 🎞

One of his recognizable quotes is this one: "It's not where you take things from - it's where you take them to."

When you think about it, "the thing" could refer to idea. If we assume that in creative processes you always start from an idea that you saw/heard/experienced somewhere, then you are actually taking it - but using it in a right way to send the message you want. 💡

What do you think - is every idea you have an original one or it has it's origin idea, which you unconsciously integrated? 🧠

What emotion is the color green?

Optimistic. Green makes you feel optimistic and refreshed. 💦

Save this post and refresh your Wednesday. You're welcome. 🙃

The term “marketing” appeared in the 1900s to describe activities and institutions taking place in markets. Marketing Management, which was published in 1967, was the first text to use an analytical approach to marketing. The book synthesized ideas from economics, behavioral science, organization science, and mathematics. 💡

Value creation was always the core intention and that hasn't changed with time. Marketing is all about understanding, designing, communicating, and delivering value. What has changed are the tools that companies use to create value. Data analytics, automation, and artificial intelligence are very powerful tools in managing value, but they are just tools. 🛠

In the old days, a brand simply told you what the product is and does and how it’s priced. But today, a brand is the company’s promise to deliver a specific benefit that addresses a particular need of its customers. 🧍‍♀️🧍

As more and more products are becoming commoditized, customers are looking beyond functionality for something that is meaningful. It is no longer just about the product. It is also about who the company behind this product is and what this company stands for. 🤝

What do you think - will marketing become something completely else in the future, or will it come back to it's roots, to the good old ways? 🤔