Scalers PPC

𝗦𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀' 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗴𝗼𝗮𝗹𝘀 𝗶𝗻 𝟮𝟬𝟮𝟭

Their biggest goal also happens to be the biggest challenge: 𝗮𝗰𝗾𝘂𝗶𝗿𝗶𝗻𝗴 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. Luckily, there are many ways your small business can leverage the channels you're already using to acquire new customers.

👉 Add promotions or special deals for first-time buyers, then promote through social media and email to find the customers looking for what you offer
👉 Include incentives for the current following to either share your social posts or forward your emails
👉 Cross-promote by featuring your social media profiles in your email and post about your special deals or promotions on your social media profiles
👉 Try running a contest that encourages people to sign up to your email list, follow your profiles, engage with your online community, or even share your brand with their like-minded friends

The Survey conducted by the Campaign Monitor included over 1,000 participants working in various industries in small businesses, which they qualified as 1-100 employees.
Here is an interesting result:
💡 According to small businesses, the biggest opportunity for gaining new customers is social media marketing.

Search query 'google' is above the search query 'bing' in terms of search volume on Bing search engine in 2020 😅😬

This is a perfect argument why every brand should bid on their branded keywords. If you don't, be sure your competitors will (if you're already an established brand).

Also, the results for each of our clients prove that brand campaigns work great.