UMG Adtech solutions

📃 VAST From the Inside: How the XML Template Works and Why It Is Important For Accurate Tracking. Part 2 of 5 from The VAST Cycle

How the VAST XML structure works, which key tags affect ad tracking and playback, and how to use Inline and Wrapper correctly

In this part:
1. How The Player and The Server "Talk" to Each Other
2. Messaging Scheme
3. The Minimum Required VAST Structure
4. The VAST Root Element
5. Recommendations for Reducing Errors In the Structure

🔷 https://umg.team/blog/vast2

✨ GenAI in Advertising Technologies in 2026. The UMG's Opinion

Let's look at the prospects for the generative AI in AdTech market in 2026

We tell you in more detail:
1. How did they look at the use of GenAI in 2023 and how it is used today
2. What does GenAI handle and in what areas has it found application
3. What are the risks and side effects of using GenAI in the media environment
4. The key trends for 2026

🔷https://umg.team/blog/genai2026