Flow Digital

Learning SEO is a continuous process, some would say a never ending one. However it's good to keep in mind where to shift your focus. Here are some skills that you should strive to improve:

✅ - In the beginning writing content was enough to build backlinks but as time progressed visual content became more attractive and then we moved on to data-rich posts which generated even more traffic. Shift your creative side towards what drives more traffic 🚦

✅ - Learning to "read" reports isn't always enough. Google Analytics is a great tool but understanding the procedures and behaviour of your data is even better 🙂 Try to focus on what drives more conversions, which key words you are using and optimize your SEO strategy accordingly

✅ - Conversion Rate Optimization is the process of increasing conversions from a website or mobile app. The reality is no matter how much you improve certain elements through A/B testing you still need to mix up some links or forms in your blog posts to capture leads/generate sales💶

✅ - No matter the situation you always need to deal with people; whether that's your copywriter, content creator, social media manager. So taking time to learn social and behavioral tricks might go a long way 😉

✅ - Google makes approximately 10 algorithmic changes per day. How do you cope with that? By testing it out. No one has all the right answers but you can easily start by testing you meta text to see amount of clicks, crosslinking, split page or time on site 🧐

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✅ If you want to reach potential customers on Instagram, the fastest way to do that is through influencers who have already built an audience with a large following. More and more people are buying services or products based on what they see in their feed from the influential people they follow. They trust them. 👩‍🎤

✅ If you already have a large following you can leverage your audience to generate content for you. And your followers will probably enjoy user-generated content even more than they enjoy yours because it’s authentic and unpredictable. 🙌

✅ Creating a hashtag that your company (and other users) can search for is essentially free advertising. Every time someone posts a photo using the tag, they’re exposing your company to their followers. Find something unique that applies to your industry or niche and feature it on every post. #️⃣

✅ Simple guide is don't over post content because you'll drive your audience away. Also you need to post on a consistent basis to ensure you stay in the news feed and improve the reliability of your metrics. You can search on Google for the optimum posting times depending on your business type or niche and also use tools like Hootsuite or CoSchedule to schedule posts to go live at those specific times. 📅

✅ You can’t improve your Instagram performance unless you know how well your page and posts are performing (or underperforming). When you have measurable results, you’ll know exactly what works and what doesn’t. Start with your follower growth rate and engagement rates (likes, comments) and finally your URL click-through-rate (how many people have clicked your website link in your IG bio). 🌀

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There Over 1.16 billion monthly users are active on Instagram. Daily users spend about 8 minutes on the app and 500 million use Stories daily. You can also reach out to influencers with thousands of followers for collaboration. And with the right plan, you can become an influential brand, too. Here are 5 tips on how to become one 😉:

✅ Switch to a business profile as soon as possible because there are many benefits; you get a contact button through which followers can get in touch with you and also you can create and publish instagram ads, see analytics and track metrics 📱

✅ Use all free tools available to your advantage. Through insights you can view statistics like impressions, engagement data and follower demographic breakdown. Use them to understand more about your audience and how they interact with your content. 📈

✅ Product teaser posts are a simple way to talk about your product and increase excitement without trying too hard. Use discounts or coupon codes to get people to engage with your posts or redirect them to a mobile app (if applicable). Tease don't push and people will actually pull the trigger into buying something. 💶

✅ For sponsored ads, use content that is engaging while also appealing to the target demographic you want to put the ad in front of. You can turn existing posts into sponsored ads, too, so keep an eye on your top posts. Run multiple posts to different audiences simultaneously for even more engagement. 📺

✅ Instagram stories come in a "slideshow" format and are only live for 24 hours. They appear at the top of the news feed in a small area and are therefore much harder to miss. Brands can use stories to capture behind-the-scenes insider posts or sneak peeks. You can also use filters, stickers, boomerangs, tag collaborators and much more. And since you can post unlimited stories at any given time the benefits are truly endless. 🎞

Follow and like our page for Part 2 of the Instagram Marketing Tips 😉🆕ℹ