Egg Design Studio

Next week celebrates 3 years since its official opening. 3 years, and 1 Michelin Key later we are finally sharing the work we did, with the guidance of its founders. An interesting identity that had to convey; heritage, classic elegance but at the same time, to feel fresh and relatable to the affluent world traveler. A beautiful logo, applied.

Photo credits: Copyrights The Agora Hotel

Its identity is a reference Japanese simplicity accompanied by black and white illustrations.

ukiyo is the Japanese word for floating world. The concept it’s inspired from the Japanese culture of listening bars - venues with high-end audio equipment that play carefully-chosen vinyl records – A phenomenon that first sprung up in Japan back in the 1950s.