Chris Maffeo
Sdílet
Drinks Brands Simplifier | Showing drinks brands how to go from 1 bottle to 1 case bottom-up system
99% of brand owners I know tell me:
"I have lots of contacts in the bar scene"
Yet only a few brands make it.
Why?
The same bar owner has:
- 10 cocktails on the list
- 30 spots in the back bar
- 50 friends owning drinks brands
Do the math.
Contacts + Systems > Contacts
99% of drinks media articles I see are about brands raising $$$ or founders exiting for $$$. Bla... bla... basta!
It's not about the money.
It's about cracking distribution and rotation.
It's about how are you gonna sell:
• 1 bottle
• 1 case
• 1 pallet
Every single day of the year.
No matter how much $$$ is in the bank.
Brands are built bottom-up.
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Internetová stránka
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Prague
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