Velry Digital

"Exclusivity is a strategy, a way to stand out and be memorable. It's the difference between being a commodity and being a brand."

That's a quote from Jay Baer - one of Forbes magazine's TOP 10 marketing influencers.

And I wholeheartedly agree with this opinion.

Just look at two famous car brands: Toyota and Ferrari.

There is a vast difference between them.

Toyota produces millions of cars per year.

Ferrari only produces about 10,000 cars.

A Toyota car costs about $20,000. The most expensive one is $60,000.

But to own a Ferrari Portofino, you must spend at least $200,000...
.. or EVEN become one of the 209 lucky ones to drive a LaFerrari Aperta for $2.2 million.

But still...

There's another MASSIVE difference between these two brands that numbers can't express...

While people see the Toyota car only as a tool to get from home to work...

They feel a sense of speed, power and prestige in the prancing horse logo of Ferrari.

So let me ask you a question…

Do you want your product to be a commodity like a Toyota car or something people have always dreamed of?

If you choose the first option...

Then be prepared to keep selling at a low price and compete with countless other brands for customers

But if you say...

"No, I don't accept that. My product must be unique. Everyone who wants it has to pay a fair price."

Then BE EXCLUSIVE like a real luxury brand.

Create a high perceived value for your product.

And sell it only in LIMITED quantities to THOSE who truly appreciate its unique qualities.