Creative Embassy

dné - Traps In My Feed (feat. FVLCRVM)

Our new music video for dné, Traps In My Feed is out.

The main brief was to create a sense of the everyday - "just being". I knew I had to approach the story with the same sensitivity that Ondrej approaches music, and respect it as much as possible.
Probably the biggest challenge was to come up with a story that wasn't emotionally strained, but contained conflict. To give the viewer a reason to watch the film.

A moving train as an endless cycling stream of feed that we board daily to escape our responsibilities. What gets us trapped in life is most often a refusal to be present. Whether we fight it or run from it, it will return again very soon. It keeps coming back until we accept it and finish it.

I check emails, run to the store, or get stuck on Instagram. There's always an escape. I've gone through this process a few times myself while writing. So the actual process of writing became a key inspiration.

The film chronicles a young woman's journey from work. The heroine is trying to avoid a phone call she doesn't feel much like making. The more she tries to escape it, the more the situation haunts her. The way becomes a trap from which there is only one way out.

Sometimes the best way out is to stop and accept things as they are - to simply "just be".

The idealistic idea that the whole story would take place in one railcar soon proved to be the biggest obstacle. Huge thanks go to the two relentless production soldiers, Vašek Sládek and Tadeáš Trojánek from Creative Embassy. Both of them spent a month and a half just meeting with the transportation company and figuring out the ever-changing logistics of how the story could be filmed in our conditions. Thanks to the never-ending changes and constraints, the story itself, which was originally supposed to take place in the subway, was also modified. We were only allowed into the selected train car for a look around the day before the actual shoot to test if all the ideas really worked. The model of the tram made from yogamat and packets of tissues that I made at home was also helpful.

Testing on my own in trams during regular traffic didn't exactly have a positive response. Usually some drunken passenger in close proximity loudly threatened me that he didn't want to be part of the internet.

Anyway, the time spent on the tram was a great study for the visual of the film.

When you stop and stare for a moment, the tram ride is a fountain of stories and a mix of characters you wouldn't encounter elsewhere. The casting, was really important and thanks to Dos Amigos one of the best I've ever seen. The key role was played by the main character Sandra and Viola Cernodinske. Thanks to their great acting, we managed to shoot the whole film during one wild night drive.

The feeling of the everyday, from the brief, we tried to imprint into all parts of the film with the cinematographer Anna Smoroňová. We spent hours looking for colour, textures and the overall aesthetic of the story. The costume designer Tereza Kopecká also had her inalienable participation in this, helping the individual figures to complete their characters.

Production House: Creative Embassy
Producer: Vašek Sládek, Matouš Heger Matouš Heger
Executive Producer: Tadeáš Trojánek
Line Producer: Vít Pecka Vít Pecka

Director, script: Luboš Vacke Luboš Vacke
DOP: Anna Smoroňová
Editor: Filip Malásek
Dramaturgist: Jan Singer

Casting:
Sandra Černodrinská
Viola Černodrinská

Albert Hagen
Rumbidzayi Dube
Evelyn Salčáková
Hamid El Asmar
Daniel Komarov
Gangaa Dashnyam

1st AD: Petr Heinrich

Costume Designer: Tereza Kopecká
Wardrobe Assistant: Vojtěch Hanyš
Makeup Artist: Kateřina Šulcová
Makeup: Roman Bistrý
Hair Stylist: Lucie Machutová

Tramway Driver: Eduard Rusňák
Camera Equipment: Panavision

Runner: Kristýna Jakšová
Gaffer: Jiří Vrána
Sparks: Oliver Merhout, Tomáš Rudčenko

Focus Puller: Matěj Šmelko
2nd AC: Palo Smoroň
VTR: Richard Krejza

Steadicam: David Růžička
Key grip: Ivo Gřešák
Grip: carmount: Luděk Hynek
Propmaster: Petr Fryš
Props on Set: Jaroslav Lehovec, Honza Míšek

Trailer: ASCar

Driver: Robert Janata
Security: Odyssea Films
Extras: Cinema Casting
Extras Coordinator: Ondra Dědek

Postproduction House: R.U.R.
Producer: Michal Berka
Online Operator: Antonín Jirát
Conform: Jiří Žďárský

Color Grading Company: No.8 London
Colour Grading Executive Producer: Charlie Morris
Colourist: Alex Gregory

Music & Lyrics: Ondřej Holý
Vocal: FVLCRVM
Mixed: dné & Aid Kid
Master: Zino Mikorey

Sound Designer: Samuel Jurkovič
Call Voice: Leah Arscott

Special Thanks:
Václav Hejduk, Michal Novák, Richard Barcal, Hugo Bojar, Jakub Svoboda HAHAHA, Jaroslav Šedina, Jan Moucha, Petr Oplatka

🥹🫶

FRUTTI DI EMBASSY🍹🦐
Vezměte pořádnou porci ambice tvořit skvělé věci, přimíchejte svůj projekt, dále přidejte výtečný craft a zalijte čerstvou šťávou kreativních myšlenek celého štábu. Protřepejte a promíchejte na pár schůzkách. Natočte to, ozdobte krevetami a můžete podávat.

Moc děkujeme kamarádům z Creative Embassy a Luboš Vacke, za plody jejich práce na kampani pro letošní ročník ADC Czech Creative Awards. 🔥

Luboš Vacke 🫶

Just Breaking | 20 March 2023 - Highlights Just breaking platforms, on a weekly basis, a selection of the latest creative content from around the globe.

Shotby.us 🤟

Líbí se nám napětí mezi luxusem a levným materiálem, říká dvojice fotografek Shotby.us, která baví nadhledem a vtipem - CZECHDESIGN Přinášíme rozhovor s dvojicí fotografek působící jako studio Shot.by us.