Go4Gold

For the tunnel production, we used both Lumen 💡 and Nanite, as well as Nanite displacement. By leveraging these new Unreal Engine technologies 🎮, we were able to quickly and effectively iterate on lighting quality and design, and create the best possible mood ✨.

The granite cobblestones on the ground 🪨 were made using Nanite displacement. Even though they look like a 3D model 🧊, they are actually just a few textures 🎨 and a custom material, which allowed us to make adjustments during production without the need to create or modify additional models or baked textures.

Thanks to the combination of these technologies ⚡, we spent less time building environment models themselves, which gave us a great deal of freedom to make changes during production 🔧.

Another interesting part was the procedural system for 3D numbers 🔢, which allowed us to generate a number for each player directly in Unreal Engine, without having to create a separate model for every player.

This modular workflow 🧩 enabled us to build a prototype within just a few days ⏱️ and gave the creative team a lot of freedom in creating graffiti, murals 🎨, and making stylistic decisions, with direct access to the virtual environment from the very beginning of the process 🌍.

The entire project went from delivering the first draft 📝 to being displayed on the screens in the O2 Arena 🏟️ within only a few weeks.

We experimented with bringing AI into event production. 🤖🎤 The result? A music video where a robotic performer raps the Code of Conduct. It took a creative process, several rounds of fine-tuning, and the final version worked far better than any traditional presentation of the rules. 😎