Sigma Digest

UK: £19.5 million spending limit for a party fighting 650 seats in parliament.

USA: $6 billion in total only for TV and digital video advertising for 2020 presidential elections

Trump’s general election brawl to drive record advertising Advertising Analytics, a political ad-tracking firm, projects a total of $6 billion in TV and digital video advertising in 2019 and 2020.

"Amazon's 2018 Q4 report should pique brand marketers' interest: The e-retail giant reported $10 billion in ad sales in 2018."

The little-known Amazon advertising strategy that's changing the industry | Smart Insights As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer but search term isolation can help

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