Henceforth.

A boutique hotel in Prague, recognised on a global stage by Prix Versailles, the international architecture and design award presented annually at UNESCO Headquarters in Paris. 

Sir Prague has been named to the 2026 World’s Most Beautiful Hotels.

This year’s selection brings together sixteen hotels across fourteen countries, including some of the most celebrated names in hospitality, from Orient Express La Minerva to Splendido, A Belmond Hotel . Among them, Sir Prague is the only hotel representing the Czech Republic.

The hotel’s distinctive identity is shaped through a dialogue between historic Prague architecture and contemporary craftsmanship — brought to life by designer .

Sir Prague Hotel also mentioned by .independent and

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Strategic Consultancy & Partnership:
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The identity for Groag Residence emerged from the architectural language of the project itself.

Inspired by the legacy of architect Jacques Groag and reinterpreted through a contemporary lens, we created a visual system balancing heritage with precision and minimalism with emotional depth.

At the centre of the identity stands the key visual concept — a series of compositions referencing architectural drawings. Rather than relying on typical real estate aesthetics, the communication was designed to feel collected, tactile, and timeless.

Building on this direction, we developed a set of risograph prints that extended the experience into physical form. Objects designed not only to inform, but to create permanence and emotional value around the project.

New residential destination Bakers Court was developed as a fully integrated brand experience, extending from physical materials to digital platforms.

We designed a cohesive suite of corporate materials including business cards, folders, bags and printed brochures, all reflecting the tactile and human qualities of the brand.

As part of our collaboration with on Moving Metropolitans, we created a citywide outdoor campaign that brings the idea of metropolitan movement into the public space.

Visually, the idea is expressed through rhythm and motion. Repeated figures, shifting compositions and strong metropolitan styling capture the constant movement that defines life in Prague. Instead of presenting architecture as the hero, the visuals highlight the people who give the city its energy — those who move through it every day, working, meeting, creating and discovering.

In this sense, architecture becomes the framework, while the real story belongs to the life that takes place within and around it. A reminder that the role of a modern developer is not only to construct buildings, but to help shape the quality of urban life.

Now visible across Prague, Moving Metropolitans has become part of the city’s everyday rhythm — reflecting the people who keep it moving.

Some collaborations naturally grow into long term conversations about how cities evolve.

Together with and its CEO Ondřej Buršík, we worked on two projects that explore this idea from different angles: the brand campaign Moving Metropolitans for Metrostav Development and the strategy and identity for the new residential destination Bakers Court.

For Moving Metropolitans, our task was to help define a new creative direction for the Metrostav Development brand. We developed the strategic concept, brand narrative and creative vision for the campaign, including the outdoor and print communication as well as the design structure of the new website. The idea shifts the focus from buildings to the people who shape the city every day.

At the same time, we created the brand concept, visual identity and website for Bakers Court, a new residential destination rising on the former site of the renowned Odkolek bakeries, between the parks of Klíčov. The concept draws from the area’s industrial heritage and the story of the baker Odkolek, transforming it into a contemporary metropolitan identity that celebrates the human history of the place.

Two different projects, one shared idea: development is not only about buildings, but about the lives that unfold around them.

We appreciate Metrostav Development’s thoughtful approach to the city and their openness to explore development not only as construction, but as a cultural and human process. It is this perspective that makes collaborations like these both meaningful and inspiring.

As part of our collaboration with on Moving Metropolitans, we created a citywide outdoor campaign that brings the idea of metropolitan movement into the public space.

Visually, the idea is expressed through rhythm and motion. Repeated figures, shifting compositions and strong metropolitan styling capture the constant movement that defines life in Prague. Instead of presenting architecture as the hero, the visuals highlight the people who give the city its energy — those who move through it every day, working, meeting, creating and discovering.

In this sense, architecture becomes the framework, while the real story belongs to the life that takes place within and around it. A reminder that the role of a modern developer is not only to construct buildings, but to help shape the quality of urban life.

Now visible across Prague, Moving Metropolitans has become part of the city’s everyday rhythm — reflecting the people who keep it moving.