Blue Scope

MINI Urbanaut – DLD Summer 2021

For the Digital Life Design Summer presentation we developed, together with the great team of the BMW press event department, the staging concept for the first physical model vision presentation of the Mini Urbanaut. The Urbanaut was placed in large-scale image cut-outs creating the context of the Urbanaut moments Vibe, Chill and Wanderlust.

seeFASHION Hybrid Graduate Fashion Film Premiere at the Haus der Statistik

On 13th of July was the finale performance infront of a large audience who enjoyed the unique hybrid fashion performance with the projected catwalk stretching over 60 meters.

Photos 1-8 byHeike Overberg
Photo 9 by Matthias Einhoff

Many thanks to Kathi Kæppel & Madlen Schmid for the co-creation of the concept and to the directors pet&flo which have brought the concept to live. Photos by Tiffany Chaves and most models from VIVA ServiceAgentur GmbH.