Datamonk

Infographic: The US & EU Programmatic Video Market

Buyers and sellers alike are looking to approach digital video, the most premium of inventory, programmatically. Still in its early stages, sellers are easing into offering their premium inventory in this manner, luring in buyers looking for greater audience insights. Programmatic video buyers have high expectations: the high-accuracy audience insights of digital with the secure inventory and environment of TV.

The most promising aspect of programmatic video buying is that it might blur the lines between different screens, allowing buyers to reach across multiple devices on a single stroke. Programmatic video won’t develop the same way as programmatic display, and TV buyers will have an important voice in the development of next-level platforms. The question remains: How far away are we from reaching this stage?

Infographic: The US & EU Programmatic Video Market Buyers and sellers alike are looking to approach digital video, the most premium of inventory, programmatically. Still in its early stages, sellers are easing into offering their premium inventory in...

On our second How-To Guide, we look at one of mobile marketing’s greatest buzzwords: Location targeting. The influence of mobile is increasingly expanding, as consumers’ understanding of mobile internet and their expectations are changing. Merely correlating ad campaigns to points on a map is not enough when trying to provide consumers with the best possible experiences in the moments that matter. Marketers are now expected to understand a consumer’s mindset, and surface the content they want, in real-time.

http://datamonk.com/infographic-how-to-guide-location-targeting/

Infographic: How-To Guide: Location Targeting – Datamonk On our second How-To Guide, we take a look at one of mobile marketing’s greatest buzzwords: Location targeting. The influence of mobile is increasingly expanding – in the U.S.A alone there will be roughly 251 million mobile phones by end of 2015. Consumers’ understanding of mobile internet...