IconicC

Do you get simply more purchase events when you spend more on your ads? And, how important are the ad parameters?

We were interested in understanding how ad spend and purchasing events correlate. We thought that taking ROAS would bias this relationship with order value variations.

Therefore, we took an account and plotted ad spend against purchase counts. The client is a DTC fashion brand with AOVs around 45$.

In the analysis we found only a moderate positive correlation. Though, we expected a much higher correlation and concluded that the ad parameters play a significant role for the ad efficiency.

What is your experience with the significance of ad parameters?