Dailypoint - Central Data Management

𝐇𝐨𝐰 𝐒𝐞𝐫𝐞𝐧𝐚 𝐇𝐨𝐭𝐞𝐥𝐬 𝐁𝐮𝐢𝐥𝐭 𝐚 𝐔𝐧𝐢𝐟𝐢𝐞𝐝 𝐂𝐑𝐌 & 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐀𝐜𝐫𝐨𝐬𝐬 30+ 𝐋𝐮𝐱𝐮𝐫𝐲 𝐏𝐫𝐨𝐩𝐞𝐫𝐭𝐢𝐞𝐬

How can hotel groups turn guest data into consistent recognition, personalized communication & stronger guest engagement?

At Serena Hotels, the answer was a centralized CRM & loyalty ecosystem built on a single, unified data foundation.

With 30+ luxury properties across Africa & Asia – spanning hotels, resorts, spas, F&B, meetings & safaris – Serena Hotels set out to modernize its established Prestige Club while building a stronger CRM and data foundation for guest engagement across the entire portfolio.

By consolidating member information, guest profiles, points, status & interaction data into one foundation, Serena Hotels created the basis for consistent recognition, personalized communication & smarter CRM across the entire portfolio.

At the same time, automated points handling, level management, upgrade & downgrade rules, expiration reminders, targeted campaigns, email communication, integrated POS revenue flows & digital guest touchpoints via Member Portal & App helped create a seamless CRM & loyalty experience across all properties.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬:
• One unified CRM & loyalty ecosystem across the Serena Hotels portfolio
• Centralized guest & loyalty data as a single source of truth
• Automated points, status & level management
• Consistent guest recognition across all properties & digital channels
• More targeted CRM campaigns & personalized communication
• A scalable foundation for long-term guest engagement

As Hina Nazir, Marketing & Communications Manager at Serena Hotels, explains:

“Guests benefit from consistent recognition, clear loyalty benefits, and personalized communication across the entire Serena Hotels Properties. The goal was clear: Create a modern, scalable loyalty program connected to a single source of truth and deliver consistent Guest Experience across all Serena Hotels.”

A strong example of how a Customer Data Platform activates 𝐩𝐞𝐚𝐤 CRM, loyalty automation, campaign management & guest data intelligence to drive operational efficiency, stronger guest engagement & a consistent Guest Experience across every property and touchpoint — ultimately 𝐭𝐮𝐫𝐧𝐢𝐧𝐠 𝐝𝐚𝐭𝐚 𝐢𝐧𝐭𝐨 𝐯𝐚𝐥𝐮𝐞.

Read the full success story: https://www.dailypoint.com/references/success-stories

How is your Hotel Group leveraging AI? Share your insights in the 2026 h2c GmbH Global Study! 🌍

We are proud to partner with h2c once again on their global research initiative, “The AI Opportunity”.

This research goes beyond the hype and explores how hotel groups are translating AI into measurable business impact, practical use cases, and future innovation strategies.

Why participate?

All participants will receive an exclusive Executive Summary in October 2026, featuring industry benchmarks and insights not included in the public release.

Have your say and help shape the future of hospitality technology – take the survey here: https://lnkd.in/efAJSZqy

***Deadline for participation: June 16, 2026
***All responses will be treated with strict confidentiality.

𝐓𝐮𝐫𝐧 𝐃𝐚𝐭𝐚 𝐢𝐧𝐭𝐨 𝐕𝐚𝐥𝐮𝐞 𝐰𝐢𝐭𝐡 𝐝𝐚𝐢𝐥𝐲𝐩𝐨𝐢𝐧𝐭™ & 𝐒𝐡𝐢𝐣𝐢 ⛰️

dailypoint & Shiji Group have launched a real-time, two-way integration between Daylight PMS & the dailypoint Customer Data Platform, helping hotels reduce manual processes, maintain accurate guest profiles, & create more personalized guest experiences.

By synchronizing guest data across systems in real time, hotels can streamline operations while delivering connected guest journeys from check-in to check-out.

Read the full announcement: https://lnkd.in/d6-exkgz

Most projects in hotels fail long before the software is implemented.

Not because the is bad. But because hotels ask the wrong question.

Instead of asking:
❌ “Which CRM should we buy?”
The real question should be:
✅ “What role should guest data play in our business strategy?”

A modern CRM is no longer just a newsletter tool. It has become the central intelligence layer of the hotel.

It connects:
→
→
→ website behavior
→ loyalty data
→ guest preferences
→ communication history

The result? Hotels can:
✔ increase direct bookings
✔ reduce dependency
✔ improve personalization
✔ create operational efficiency
✔ strengthen guest loyalty

But technology alone is not enough. The real differentiator is:
➡
➡ interoperability
➡ organizational
➡ clear processes

That’s exactly why hospitality experts Prof. Dr. Sandra Bayer (anker & alpen consulting GmbH) & Dr. Michael Toedt created a strategic framework for decision-makers – helping define the right questions before evaluating any technology.

Download now for free: https://lnkd.in/etbNUcdx