FalconTech

The perfect website is a simple website. That's not because people are stupid, lazy, or incapable. It's because like you and me, they have scarce time. So save your time, save your users time, and keep things simple

If your goal is getting people to consume content, make that content easy to find. It should be clearly visible and no-more than one click away. Provide opportunities for people consuming content to hop to another relevant piece of the content. Don't just give them what they want. You can give them something they didn't even know they wanted. For other content marketing tips

If your goal is signing people up for your email list, make sure they Can do that easily. Convert people by limiting how much they need to type, click, and think. For more on conversion optimization.

If your goal is addressing customer service questions, make sure your pages have easily searchable terms. There's nothing worse than giving someone another problem as they try to solve a problem. If somebody has a common question, They should be able to find a clear answer and find it quickly.