RASOULUTION
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Rasoulution, a Munich (Germany) based sports marketing agency focused on action sports events, athle
🇮🇹 Riva vibes, big smiles, and great company!
At this year’s Riva Bike Festival in Riva del Garda, we joined the Bosch eMTB Challenge alongside . From the trails, to packed signing sessions at , and , the energy never slowed down.
We also supported in launching their new Targon helmet, welcoming media to the ABUS’ factory for an exclusive first look behind the scenes.
Between catching up with long-time friends and meeting exciting new brands, we manage to celebrate ‘s 21st anniversary with a small gathering of friends.
This trip had everything we love about the bike world: the people, the partnerships, beautiful scenery and the rides. 👌🏻
📷: , ,
09/05/2026
ABUS TARGON Launch
Great product. Great people. Great times.
Two days in Italy with , media and ambassadors and the perfect kick-off for a new chapter in ABUS MTB.
The new TARGON is much more than just another helmet. It is ABUS’ first convertible MTB helmet and the first MTB helmet from the brand’s Made in Italy production.
Ahead of the Riva Bike Festival, we joined ABUS at Lago di Garda for an exclusive launch camp: product deep-dive, test rides on local trails, good conversations, great food and a closer look at what makes the TARGON special.
On day two, we visited the Maxi Studio, where the helmet is manufactured alongside some of ABUS’ high-end road helmets – a proper behind-the-scenes look at where the magic happens.
From the 2-in-1 concept to details like the Speed Latch System, which makes attaching the chin bar quick and easy, and the Zoom Rapid Fit System, which allows for precise fit adjustment, the Targon brings a lot of smart thinking into one clean, good-looking package.
We already saw some great media coverage go live on May 1 – and there is more to come. Keep your eyes peeled.
Photos:
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