Futurelab

Great insights from the Women in CX panelists at the Forrester CX Summit:
To translate Brand into CX strategy, you need to have a clear definition: “It’s not [our brand] if it’s…”.
It means, you need clear Customer Value Proposition derived from your company and brand vision, and clear Design Principles for every step of your customer journey.
Thank you Anastasia Zdoroviak from and Cat Lecardonnel from .