George P. Johnson GmbH

GPJ are really proud to have partnered with DP World at WEF 2025 to create an immersive visitor experience, transforming the iconic Hotel Europa and Scala Restaurant into the DP World Pavilion.

From January 20–24, this vibrant space became a hub of inspiration and engagement, attracting hundreds of visitors, including world leaders, into the house of DP World.
Completed in just ten days the pavilion showcased cutting-edge exhibition areas, VIP lounges, state-of-the-art meeting rooms, and inviting conversation zones. Visible from street level, the centre-piece of the pavilion featured two innovative activations:

➡️ The Supply Chain Marble Run, an interactive experience that brought global trade to life, guiding visitors through DP World’s end-to-end logistics solutions, from producer to consumer via ports, marine services, and multimodal networks.

➡️ The DP World Globe Explorer, an immersive VR journey supported by Apple Vision Pro, showcased DP World’s worldwide impact through cutting-edge digital storytelling.

The pavilion also hosted an exclusive celebration with McLaren, marking their Construction’s Cup 2024 victory 🏆 and DP World’s role as McLaren’s official logistics partner.

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Diversity and inclusion require open, honest dialogue that can sometimes be uncomfortable.

These challenging conversations help us grow, foster deeper mutual respect and broaden our perspectives.

Let's embrace discomfort as an opportunity for continuous learning and a deeper understanding of one another.

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Creativity is not solely dependent on skills; it is profoundly influenced by individual backgrounds.

Each person’s approach to tasks is unique, shaped by their distinct experiences and perspectives. One person may bring ideas to the table that others might never consider, while another can build upon existing concepts using insights only they possess.

This is why diversity is crucial - it brings together a wide array of insights, perspectives, and emotions that enhance and amplify the creative potential within a team.

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