WORLD OF MESH

Did you know the environmental footprint of a single garment - from concept to consumer - leaves on our planet? The exhibit at The Design Museum, London, breaks down the details, showing how every stage of a garnment impacts our planet.

But there’s hope. With innovations like Digital Product Passports, brands can now tell the full story of their products, offering transparency and empowering consumers to make sustainable choices. These tools not only highlight material sources and environmental impact but also promote circularity by enabling resale and recycling.

Together, we can evolve towards a circular economy. Let’s demand better storytelling and eco-conscious practices from brands. 🌱💡

Following our conversation with the wonderful on our Digital Fashion Innovator Series - here’s a breakdown of the latest developments and key facts around Digital Product Passporte (DPPs).

DPPs are set to revolutionize the fashion industry with the EU’s upcoming regulations requiring full transparency on products by 2030.

• EU Legislation: Started in 2024, the EU mandates DPPs for all products sold within its market, with a full rollout for fashion products by 2030. (Source: EU Data)

• Fashion Industry Impact: Fashion brands must include data such as product origin, materials, environmental impact, and recyclability. (Source: GS1 EU)

• Consumer Demand: 70% of consumers prefer brands with a transparent sustainability record. (Source: Vogue Business)

This is a critical time for brands to adapt, as digital transparency will be not only a legal requirement but also a competitive edge in a growing sustainability-conscious market. Proactive integration of DPPs will help brands stay ahead of regulations and gain consumer trust.

✨Thank you Jessica for sharing your insights on this important topic✨.

🌟 Join us for the next DIGITAL FASHION INNOVATOR Series🌟

“Reality Check: Mastering Expectations in VR, AR, the spatial internet and gamification"

Discover firsthand how industry pioneers are redefining human experiences, bridging the gap between physical and digital realms.

Our next guests:
💥 Matty Hall (he/him) and James Ascroft (he/him) – Co-Founders

In 2021, James, Will and Matty Co-founded Sairo with the aim to create immersive stories in innovative ways.
Helping businesses build the bridge between the physical business and the new digital spaces in which it will exist.

With Sairo they are leading in the use of immersive technologies to enhance human experiences by leveraging AR, VR, the spatial internet and gamification.

In this engaging conversation, we delve into their journey of inception, the challenges encountered in the dynamic realms of AR/VR, and the pivotal aspect of expectation management in differentiating quality from high-end CGIs (Computer Generated Images) to spatial internet applications.

TUNE IN / JAN 17th / 7 PM CET / ON LINKEDIN LIVE 👉get the link in our stories

Don't miss this opportunity to gain wisdom and insights from visionaries shaping the future of immersive tech! Stay tuned for updates and mark your calendars.

☕ 🍸🥛 🍺
As always: feel free to grab your favorite beverage, settle into your comfiest chair, and join us for lively discussions, inspiring stories, and a sneak peek into the digital revolution that is taking place at the core of our apparel business.

✨ See you there ✨