HANS

Copenhagen Store Opening

“Copenhagen, Edited by Freja Wewer”
A project developed for Pull & Bear to mark the opening of its first store in Copenhagen.

We led creative direction and graphic development, translating the concept into a cohesive visual and spatial system, in partnership with

For the in-store installation, we conceived an editor’s corneras a snapshot of Freja’s creative process: her workspace, left just as she stepped away.

Objects, references and materials come together, turning the desk into a living composition and inviting visitors into the world behind the outcome.

Lucero Belt. Out now.
www.asumestudio.com

Copenhagen, Edited by

A project developed for to mark the opening of its first store in Copenhagen.

We led creative direction and graphic development, translating the concept into a cohesive visual and spatial system, in partnership with

Delivered through a custom in-store installation, a co-hosted event and a limited tee design developed with Freja.

Print design for tee — CPH Fashion Week edition