CBS Senselab

A comprehensive review of neuromarketing from a more practical perspective:

Neuromarketing: Inside the Mind of the Consumer If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box.

Box-office performance of movies can be predicted by studying eye-tracking and EEG responses of a small sample of participants! See below:

"In particular, neural metrics are shown to predict up to 72% of the variance of the films’ performance at their premiere and up to 67% of the variance at following weekends; which corresponds to a 23-fold increase in prediction accuracy compared to current neurophysiological or traditional methods."

Your Brain on the Movies: A Computational Approach for Predicting Box-office Performance from Viewer’s Brain Responses to Movie Trailers The ability to anticipate the population-wide response of a target audience to a new movie or TV series, prior to its release, is critical to the film industry. Equally important is the ability to understand the underlying factors that drive or characterize viewer’s decision to watch a movie. Trad...