Basis33

💰Cheaper Isn't Always Better.🙅‍♂️ Why Do Seemingly the Same IT Services Cost Differently?⠀
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Pricing policy is very important for any business. When choosing the product or service, you may wonder, ‘How much should I pay for it? Is it worth that much money? Or should I find something cheaper?’⠀
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Healthy competition makes markets work better and improves product quality. But vending products and services at artificially low prices is a different story.⠀
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Read this article to find out why dumping harms both the company and the customer and why buying a pig in a poke may cost you a fortune.⠀
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👀Let's have a look at the example:⠀
You want to order a website design for your business and need experienced and reliable IT specialists. Well, isn't it enough to look through the portfolios of digital agencies or freelance web designers and choose the cheapest one? Sometimes it really works, but the probability of losing money and buying a product of unknown quality is very high.⠀
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Will it save you money in this case? Hardly at all.⠀
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At best, the website is to be redesigned, but some companies believe it makes no sense and will turn down such a job offer. Because creating a good project from scratch is better than paying twice for a cheaper and ineffective solution. ⠀
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Generally, that's how dumping works: low price and low quality. The price is reduced due to the low quality of the product instead of low cost production.⠀
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🤔When does low price not mean low quality?⠀
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Young professionals or startup companies usually offer quite affordable services. They are new to the market and want to gain experience and build a good reputation. They are more willing to work on big projects for less money than their more experienced colleagues provided there are longer deadlines or an extended test period. ⠀
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If you agree to such an offer, you should understand all the risks involved. For example, you will have to delay a product launch, because website development will take longer than you've expected.⠀
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Another factor affecting the cost is average pay and the location of specialists or a company. When choosing experts, you should consider wages and labour costs of that particular country.⠀
What factors affect the cost of IT services? ⠀
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📌There are several key factors that influence the price of IT products and services:⠀
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➡️Popularity⠀
If a company has a good reputation and is quite famous in the industry, the services provided will cost more than those of their competitors. ⠀
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➡️A working strategy⠀
The same services or projects can be offered in different ways. For example, a designer can offer you one logo design option or hire a whole team to write a powerful design brief, analyze your target audience, create a moodboard, develop sketches, and etc. ⠀
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➡️Expertise⠀
Experienced specialists work faster and better, but they are more high-paid than young specialists who have recently entered the labour market.⠀
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➡️Time and efforts spent⠀
If a large IT team worked on your project, efforts and time spent will increase the final cost.⠀
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➡️Additional expenses⠀
Besides paying employees, companies must provide them with social guarantees, grant vacation time, health insurance, sick leave, and pay taxes. Clearly, all that affects the final price of services and products.⠀
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➡️Area of specialization⠀
For example, web developers who specialize in creating online stores will complete a project related to this area faster and better than a company that develops promo websites.⠀
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➡️Deadlines⠀
The faster you need the product the more you have to pay. The logic is simple: if the work has to be done quickly, you will need more employees and time.

➡️Security audit⠀
If project security is important for you, it will also raise the final cost. Data security has a crucial role in the modern world, and this safety measure should be observed.⠀
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👨‍💻Basis33 offers professional IT services and the full potential of digital technologies for effective promotion of your website online. You will get a complete solution to any business task to ensure your business growth and strategic business development.⠀
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👀Are you interested and ready to start working with Basis33 right now?⠀
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📩Submit a request on the website www.basis33.com and we will contact you as soon as possible!

💎5 Popular Web Design Trends💎⠀
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You may be familiar with provocative brutalist website design, which is the expression of certain creative protesters, or you've already heard about a pragmatic Swiss Style in web design. If not, let’s learn about top website design trends.⠀
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Web design is a great opportunity to showcase digital innovations and the latest trends. There are different web design styles, from mind-blowing high-tech to non-standard and inspirational ones. However, a good user experience still remains the key focus.⠀
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💬Nikita Khakhai, Art Director at Basis33:⠀

'Analyzing the work of different designers from the creative design community, we noticed the domination of visual elements over the functional design. That's why finding the right balance between UX and UI design is our top priority.'⠀
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It will take a whole series of articles to describe every top web design trend, so here are the most popular and innovative trends with the brightest examples.⠀
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✅Swiss Design: The beauty is in functionality✅⠀
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Swiss Design is a response to the fast rhythm of modern life, which has been popular for many years. This style is based on the principles of the Bauhaus school and De Stijl art movement. 'Form follows function'. In other words, it is characterized by simplicity, objectivity and readability with well-organized composition and zero visual noise.⠀
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One of the key principles of Swiss Design is a grid system that unifies composition and gives the content structure at the same time.⠀
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Swiss Style characteristics: sans-serif typefaces (for example, Futura or Helvetica), simple images and graphic elements that present information in a clear way, clear modular grids, and asymmetric layouts.⠀
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👀Here are great examples of the Swiss Style applied:⠀

https://huncwot.com/en⠀
https://moonex.ibthemespro.com/home-default⠀
https://designcanada.com/⠀
https://www.humanastudio.com/⠀
https://videinfra.com/⠀
https://tinloof.com/⠀
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✅Brutalism: Breaking rules✅⠀
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This style emerged as a means of protest by designers against clear and polished graphic design. This unique style opposes the established principles of web design; straight lines, symmetric layout, raw visual design, and graphics depicting ‘90s pop culture trends are its major principles.⠀
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Characteristics of Brutalism: raw aesthetic, focus on typography, sharp edges, bright colors, outdoor/non-professional photos, and mixed typefaces.⠀
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👀Examples of eye-popping brutalist websites:⠀

https://www.pw-magazine.com/⠀
https://www.hawraf.com/⠀
https://novoajauregui.com/⠀
https://ageofunion.com/⠀
https://zermatt.qodeinteractive.com/⠀
https://angellotorres.com/⠀
https://www.candychiu.com/⠀
https://zonadepropulsao.org/⠀
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✅Complex Gradients: The illusion of motion✅⠀
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The third trend that many web designers follow is color gradients. Color gradients isn’t new to web design. This style has a long history, but it has only recently become one of the top web design trends. It is often used to add more depth to flat and lifeless web pages. ⠀
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Characteristics of Complex Gradients: the use of gradients opens new horizons for web designers to fulfill their creative potential. The use of gradients saves a minimalistic style of the website creating the illusion of motion. It can also be used as an analogue of motion design without the use of animation techniques.⠀
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👀Inspiring examples of using gradients in web design:⠀

https://monopo.london/⠀
https://www.monographcomms.ca/⠀
https://stmartin.agency/⠀
https://www.virgileguinard.fr/⠀
https://haiku-haiku.netlify.app/⠀
https://thirstcraft.com/

✅Minimalism: Less is better✅⠀
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Minimalism is a design style that eliminates unnecessary elements, countless animations, and mixed colors. The main focus is on simple typography, lots of empty space, and minimalistic elements.⠀
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This trend has popularized flat design, large background images and hidden navigation.⠀

Characteristics of Minimalism: user-friendly interface, basic geometric shapes, focus on the content, flat patterns, objectivity, and simplicity.⠀
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👀A few minimalist website examples to inspire you:⠀

https://kim.pixpa.com/⠀
https://www.luluandisabelle.com/⠀
https://visuelle.co.uk/⠀
https://www.hugeinc.com/⠀
https://joy-schranghamer.pixpa.com/⠀
https://www.henrynorthington.com/⠀
https://mahsa.co.nz/⠀
https://virtual-gallery.okeystudio.com/⠀
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✅Apple Style: Focus on the product✅⠀
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As you can guess, this style got its name from Apple's website design. This website design style shares the principles of the world-known brand's website. The main focus is always on the product. There is always one large image (for example, a photo of a product) on the web pages. Blocks with the graphic elements and text are separated by whitespace. ⠀
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Characteristics of Apple Style: minimalist colors (mostly gray, white and black), simple typography (SF Pro San Francisco, Helvetica, Suisse Int'l, and etc.), clean layouts, and information hierarchy, gradients and shadows.⠀
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👀Websites that used Apple Style to create visual design:⠀

https://www.unloan.com.au/⠀
https://www.point.app/⠀
https://www.atomus.io/⠀
https://www.icam-inox.com/⠀
https://www.outcrowd.io/branding-page⠀

Other modern web design trends are:⠀
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➡️3D. Three-dimensional graphics are widely used in web design. For example, using three-dimensional colors, gradients and shadows, designers make flat objects look more dimensional. This technology is actively used to create illustrations, as well as static and interactive content. ⠀
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E-commerce projects often develop 3D models of the product to motivate the target audience to buy it. 3D elements are used to design the user interface and they are perfectly combined with 2D graphics.

➡️Animation. Animated elements make the design more visually interesting, highlight the key points and enhance the visitors’ engagement. Interactive icons, logos and animated characters that start running or jumping over your screen when clicking or hovering over them make websites look more attractive and friendly to users.⠀
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These are the most common types of animation that are used in web design:⠀
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· Isometric animation⠀
· Gradients Galore⠀
· Liquid Motion⠀
· Mixed Media animations⠀
· Anthropomorphic animations⠀
· Scrollytelling with animation⠀
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➡️Custom stickers. This is the current trend based on the aesthetics of the ‘90s and ‘00s. Stickers create positive emotions and send a message to the customers. They have bright colors contrasting with the color scheme of the website. To balance bright custom stickers with the general visual style of the website, designers use simple sans-serif typefaces for sticker design.⠀
Web design trends set the overall direction and offer companies a wide variety of graphic design solutions. Depending on the business niche, target audience or business task, individual requirements of the customer play a crucial role.⠀
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💬Nikita Khakhai, Art Director at Basis33:⠀
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“Generally, customers do not follow web design trends and are not interested in its key features. They want simple and organized website design, understandable both to them and their target audience.”⠀
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Designers mix different web design styles to create unique visual solutions or even set a new trend. ⠀
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👨‍💻Basis33 uses reliable technologies and tools for any web interface design . In any case, visual elements make or break the user experience. Web design makes a company stand out from the competition , reach the audience, and increase sales.⠀
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💬Maxim Berest, the CEO of Basis33:⠀
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‘Our customers get not just beautiful and trending websites, but solutions to their business tasks first of all. We try to keep the balance between the emotional design and the goal of the website.’⠀
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❔Are you still choosing the best design for your website? ⠀
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Whatever web design style you choose, our designers will realize any challenging idea! ⠀
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✅It's just one click away! Leave a request on the website.

📲Our manager will contact you as soon as possible!