European E-Commerce Institute

User-generated content (UGC), such as customer reviews and product photos, can be a powerful tool for building trust, increasing engagement, and driving sales for ecommerce brands on social media.


Instagram shoppable posts allow businesses to directly sell products through their Instagram profile, streamlining the purchasing process and providing a seamless shopping experience for customers.


EEI is a 100% independent institute with its mission to structure, evaluate and publish e-commerce relevant data and information. Based on the findings, trends are defined, which are shared with you and e-commerce stakeholders.

The majority of our services are free of charge. Services that are subject to a fee are always marked as such. Our ambition is to evaluate characteristics of European e-commerce based on collected data.

For organizations with a need for e-commerce solutions, EEI offers free consulting services. This ensures the best possible preparation for the potential implementation. For this purpose we have gathered information, videos and checklists.

Feel free to get in touch.