Moving Words Localization for SaaS companies
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07/02/2022
Today’s post is all about ’s incredible growth through localization 🙌🏻 yes, Canva, the design tool you use to create your Instagram posts 👀
Canva’s growth is largely due to their continuous investment in localization.
A visionary CEO who saw localization as a sales and growth enabler - and a tool to make design accessible to everyone - rather than an unnecessary expense from the get go and a stellar localization team have helped take Canva into the SaaS unicorn arena. 🚀
Today Canva is one of the world’s top SaaS companies.
Did you know?
Can bias get built into software in ways that actually harm non-English customers? It can, and it’s actually very common.
In this article, Nataly Kelly (VP of localization at HubSpot) breaks down seven types of cognitive bias that commonly stand in the way of delivering a truly remarkable experience to customers from outside a company’s home market.
👉🏻 🔗 https://borntobeglobal.com/2021/07/15/seven-types-of-bias-in-software-localization/
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