Roofit Solar Energy

"Every project dies at least nine times."

Our CEO Andres Anijalg lived this reality while building Roofit.Solar.

🤝 Today, that persistence has turned into 3,000 roofs across 30 countries, an expanding team, and a growing network of partners.

Before this journey, he walked away from managing a $2.3 billion power plant project because he believed the most underused surface in a home, the roof, should be the power source itself. ⚡

In this interview with The Green Techpreneur, Andres discusses the honest mechanics of scaling a climate hardware company:

✅ The reality of hardware: What it takes to manufacture and scale a physical product.

✅ The investor gap: Why many still misunderstand the industry and why a third of our backers installed a roof before investing.

✅ Building resilience: Navigating growth traps and the mantra "Slowly, slowly catch your monkey."

Check out the full story here: 👇

https://thegreentechpreneur.substack.com/p/your-roof-is-the-most-underused-surface

Your Roof Is the Most Underused Surface on the Planet. This Estonian Startup Is Changing That. Ten years in, 3,000 roofs installed, 30 countries, a Red Dot design award, and a US market debut. Andres Anijalg didn’t build Roofit.Solar fast. He built it to last.