NAOS Digital

Our Journey Into 🇪🇬
🔍 Fact #6 - 🏷️ Egyptians Are Value-Driven Consumers 🛍️
Egyptians navigate the market with a keen sense of value 🧐, always looking for deals and discounts 💸. Whether it's percentage cuts 🔢, BuyOneGetOne offers 🛍️, or bundled deals 🎁, marketers tap into this preference by crafting campaigns centered on perceived value and savings.
The shopping journey doesn't end at price tags. Egyptians are astute researchers 🔍, meticulously evaluating both online and offline options. Quality, durability, and unique features are paramount.
Look no further than Jumia’s Black Friday 2022 campaign for a masterclass in marketing to this value-conscious demographic. Their pitch? A blend of comedy, a nod to Egypt’s economic context, and irresistible deals. It perfectly appeals to the Egyptian desire for quality at the right price.
Share your thoughts on other campaigns that have nailed the Egyptian market's value-driven approach below! ⬇️

Solutions Unveiling the at NAOS Digital! ✍️🌟
Meet Shimaa ElHamad, our team’s Word Wizard, who generates original ideas like popcorn!! 🍿 Fluent in both Arabic and English, she wields her words with native finesse in both tongues! 📝🌍
With a keyboard as her wand and social media as her stage, Shimaa crafts content that's so shareable that it practically jumps off the screen 📱 and does a happy dance 💃 to seize your audience's souls.
Need to turn your brand into a storytelling sensation? Or do you need a catchy caption, a share-worthy blog, or a video script to keep your audience on the edge of their seats? Our Content Creator has got you covered!
🎬 🛤️ 💻 👥 📖 🖥️

🌟 Discover What Makes Egyptian Audiences Unique 🇪🇬
Welcome to a special series of posts exploring the unique characteristics that define Egyptian audiences. Over the next few days, we'll unveil facts every marketer should know to create campaigns that win Egyptian hearts 💖.
Stay tuned, and feel free to share your thoughts 💭, insights 🤔, or examples 📌!
🔍 Fact #1 - 📜 7,000 Years of Rich Culture 📜
Egypt's history is as magnificent as its pyramids 🏛️. Far from being relics of the past, their influence resonates powerfully in today’s Egyptian aesthetics. Peek around, and you’ll spot echoes of these iconic designs in everything from modern buildings to logos and packaging designs.
Here is our example: look at Egyptair's genius video from 2020. They took the oh-so-dry topic of safety instructions 🛑 and transformed it into a visual feast featuring a model styled after ancient Egyptian women. Coupled with animations that bring the ancient civilization back to life, this video is a masterclass in how to charm your audience 😍.
🎥 Watch the Video: https://youtu.be/gpXd57LjKS0
Do you know of brands that effectively tap into Egypt’s rich heritage❓ How do you think Egypt’s rich culture and history influence brand preferences and consumer behavior? We'd love to hear your thoughts and examples!

EgyptAir Safety Video EgyptAir Safety Video used on their Boeing 787-9 Aircraft.EgyptAir is the state-owned flag carrier of Egypt. The airline is headquartered at Cairo Internatio...